Avoid using your personal name, first name or last name, in your company name. In the event that your business stagnates, you don`t want your name to be associated with failure, conseille-t-smallbusinessfindlaw.com. Most companies wisely try to avoid topics that might alienate their customers. For example, one of crowdspring`s clients, Asabasa Spice Co., once used an agency to name his business. After running the company for several years, they were threatened by a much larger competitor because the company`s name violated the competitor`s name. Jacob Childrey, the owner, worked with crowdspring`s namesakes to quickly rename and rename the company. He avoided the significant costs of litigation by acting quickly and ending up with a terrific new name. Ultimately, there are important do`s and don`ts to name your business. For starters, keep things simple and short – a long name can confuse potential customers and won`t make a lasting impression on them. Your name should also tell your story.
Not only will this help people recognize your business, but you`ll also strengthen the brand`s character. Finding the right name for your business can be crucial to its success. If you have a boring and vague name, you could sell potential customers. It`s simple: people won`t pay attention to trade names that are too long. Who wants to read an essay while deciding which brand of toothpaste to buy? Keep your name short, precise and catchy. You also want your name to fit on your packaging. Another problem is that long names can make social media difficult to navigate because Twitter handles have a character limit. Think: Microsoft, Google, Apple and Amazon. Most successful businesses keep it short and sweet. Yahoo was originally dubbed “Jerry`s Guide to the World Wide Web.” And you can see how it worked. And if you still want to change, take some time to think about why you want to change your business name. Then, do your own research to see if the change produces the desired result.
If not, don`t. One of the hardest parts of the startup puzzle is choosing a name for your business. While it`s not impossible to change your business name once you`ve filed your legal documents and set up your digital properties, it`s much easier (and less expensive) to choose the right name from the get-go. Below, 15 members of the Forbes Agency Council share the top mistakes entrepreneurs make when naming their business and how to avoid those mistakes. Your company name is an important part of your brand. No matter how good your product or service is, a bad reputation can limit your chances of success. A good business name, on the other hand, will help you stand out from the competition and build a good reputation. Before deciding on the big decision on your business name, think about the most important mistakes entrepreneurs make when naming their business – and get away from these common pitfalls.
Perception is a powerful thing. And customers who find your business limited may not be willing to risk their hard-earned money for a new venture. Read why and how to rebrand your business. If your situation isn`t covered in this article, you probably shouldn`t change your business name. From writing a business plan to branding to creating a revenue model, you face challenges everywhere. One of the biggest mistakes entrepreneurs make when naming a new business is trying to spell the name “creative.” The problem with a name like Xobni, Bawte or Wesabe is that you always have to spell it when you say it because it`s not spelled the way people understand it. Not only can this lead to confusion, but it can also lead to a problem with potential customers who find your business. – Ryan Pezzotti, Knowzo.com If you fall into the trap of misspelling words, using strange words to form a rhyme, or trying to play words with different meanings, be prepared for a headache. Sure, you want to have a business name that`s memorable and lends itself to a unique branding, but getting too “cute” with the name can lead to long-term problems. – Katie Harris, Spot On Solutions It`s tempting, especially if you`re starting service-oriented businesses, to include your suburb, city, or city in your new business name.
Avoid this at all costs. While it can help you improve your search results and generate local customers from the first days, this tactic can also work against you by excluding potential customers who assume your business doesn`t apply to them simply because they live outside the specific area referenced in the business name. Don`t limit yourself! Remember, ideally, your business will grow. Changing a company`s name can be expensive and time-consuming down the road, so make sure you choose something more “global” from the get-go. People who don`t know your business can group your brand with others who operate under similar names. We encourage you to take a lesson from Disney and do your best to avoid unwanted comparisons with pre-existing companies. There is no need to invite this type of threat. New businesses are already struggling enough.
So avoid controversial name choices that don`t directly align with your company`s mission. Don`t just pick a business name you personally like and then run around with it. Be sure to interview potential clients or clients to see what they think. A good idea is to create similar logos, each containing one of your name ideas. Share with your networks on social media and jot down comments – someone may point out something you haven`t even considered. If you`re using a name (or even a substantial part of a name) that`s already under a trademark, you should expect a cease-and-desist letter in the future – as well as the need to find a new business name. While you should stay true to your brand, your message doesn`t matter if no one pays attention. Catchy and punchy names attract people and make them talk about your business and brand. A catchy name can make or break your business, especially if you`re trying to compete with other companies that make similar products. You want your business name to attract customers and help them build a long-term relationship with your business. Inspiration comes from unexpected places, so don`t forget to use different brainstorming methods.